Singapore, June 16: Internet major Yahoo! On Tuesday said
the company`s share of global search market will not be
impacted by search engine Bing from the Microsoft stable.
Software giant Microsoft, which has been looking to
strengthen its presence in the online search area, recently
launched Bing to compete with Google and Yahoo!.
"Bing is in its place and will not affect our market
share as we are already leader in the search engine space,"
Yahoo! Mobile APAC Managing Director Matthias Kunze said
at telecommunications conference CommunicAsia 2009 here.
Last year, Microsoft was in talks with Yahoo! for a
potential partnership in search business but the deal did not
materialise. The software maker is looking at ways to expand
its presence in the web search, a segment which is dominated
by Google and Yahoo!.
A few weeks back, Microsoft launched its internet search
engine Bing and the firm termed it as a "decision engine",
that promises to help customers make better decisions, to
assert its presence in the internet search space.
Sounding upbeat on the prospects for Yahoo! Mobile in
India, Kunze said the company would increase its market share
gradually. Yahoo! Mobile offers various services for mobile users
through the internet.
"We are in India for 7-8 years. As an investment
destination, we rate India among the Tier I countries. As we
are well positioned in terms of subscriber base, we would
increase the market share gradually," Kunze said.
Besides, the company has products specially for India,
like Yahoo! Cricket and Bollywood, and plans to come up with
more localised content which are of interest to Indians.
"We are currently working out on search platforms that
would click like the way it did in the case of cricket," Kunze
added.
Yahoo! Mobile services is now available in 17 countries
including Singapore, Malaysia, Taiwan, Australia, Mexico and
Brazil.
Bureau Report
