Singapore, June 16: Internet search giant Yahoo!
on Tuesday said India is a key market for the company and it will launch a host of new features for its mobile application to expand its user base.
"India was one of the first markets where we launched our
mobile application and is a key market for us given the huge
mobile base...We plan to launch a series of products for such
mobile users that will help us increase userbase," Yahoo!
Mobile Senior Vice-president David Ko told reporters here.
Yahoo! also launched a new homepage which can be
customised by users who access the website through their
mobile handsets. The new interface allows users to customise
his/her landing page and provides localised content, he added.
Yahoo! Mobile is now available in Australia, Malaysia,
Singapore, Taiwan, Argentina, Brazil, Italy, Mexico and Spain,
along with United States, Canada, Britain, Germany, France,
India, Indonesia and the Philippines.
Ko said the focus in India would be on presenting
localised content that would help Yahoo! Mobile to build its
user base in the country.
He, however, declined to comment on the number of Indian
users who access Yahoo! through their mobile.
"The growth of mobile phones (in India) has been great
and we expect a good number of people to access Internet in
the coming days from their handsets," Ko said.
Yahoo! has already said India is one of the `top emerging
markets` for the company and that it would now focus on
further consolidating its position in the country.
It plans to launch a host of new products, developed in
the Indian lab and centres abroad, on the PC and mobile
platform to help it grow its user base in the Indian market.
Bureau Report
