US first-weekend earnings of 'No Time to Die' drop below market expectations, collects USD 56 million
The film, which cost USD 250 million to make, not counting the USD 100 million spent on marketing and promotions, is being financially cushioned by its many on-screen placement tie-ups with brands extending from Heineken and Smirnoff to Rolex and Aston Martin.
Oct 11, 2021, 18:11 PM IST