Hotstar, Zapr announces strategic partnership; to drive mobile audience analytics in India
India`s leading OTT platforms Hotstar and Zapr Media Labs, a Bangalore based media tech company, today announced a strategic partnership to drive the next wave of mobile audience analytics in India.
Mar 07, 2017, 16:38 PM IST
Display advertising in mobile marketing to fall: Study
While 70 percent of marketers currently use display advertising, only 44 percent plan to use it in five years' time.
Nov 20, 2015, 19:44 PM IST
Flipkart acquires mobile marketing firm Appiterate
"Flipkart has been persistently looking to improve and expand its mobile app capabilities to cater to the shifting preferences on its user base. It plans to invest in and acquire other firms in this domain," the firm said.
Apr 29, 2015, 18:39 PM IST
