I'm a pioneer in marketing films, not myself: Shah Rukh Khan
He's as successful an entrepreneur as an actor. Bollywood superstar Shah Rukh Khan considers himself a "pioneer" in innovative movie marketing that has set trends aplenty in the over Rs.12,640 crore (approximately $2 billion) Indian film industry and steered his projects to hit status. But he does not agree that marketing skills are an "intrinsic" part of an actor's life.
Dec 19, 2015, 16:03 PM IST