BCCI Media Rights: First day of e-auction stops at Rs 4,442 crore
The BCCI is set for another massive windfall as Star, Sony and Jio engaged in a bidding war for the Global Consolidated Media Rights (GCR) for the 2018-2023 cycle of India's home bilateral series, which is currently valued at Rs 4,442 crore, after the end of the opening day of the first-ever e-auction.
Apr 03, 2018, 21:04 PM IST