Colour of logo shapes opinion about brand's eco-friendliness
Shoppers tend to judge environmental friendliness of a brand on the basis of the colour it uses on the logo, says a study led by an Indian-origin researcher.
Dec 05, 2015, 12:53 PM IST
Shoppers tend to judge environmental friendliness of a brand on the basis of the colour it uses on the logo, says a study led by an Indian-origin researcher.
Dec 05, 2015, 12:53 PM IST