FIFA World Cup 2018: Brand 'Lionel Messi' unblemished by poor showing in Russia
“Messi’s brand won’t be badly affected by that performance as his track record is otherwise consistently excellent,” said Allyson Stewart-Allen, chief executive of International Marketing Partners in London, after Messi’s second poor showing, in a 3-0 loss to Croatia, left Argentina facing an early exit.
Jun 23, 2018, 09:58 AM IST