Advertising

DNA: When 1911 Philosopher Marshall MC Luhan was born

This segment of DNA brings you information related to today's history.

Jul 21, 2023, 23:30 PM IST

Ad spends growth to slip to Rs 1.08 lakh crore in 2022; digital set to pip TV

Spends on digital are forecast to grow 33 per cent to Rs 48,603 crore in 2022, after the 38 per cent growth in 2021. 

Feb 15, 2022, 19:50 PM IST

Yatendra Rajput, Founder of UEX Media: Acing the world of digital marketing

UEX Media And Technologies has been built on the vision to help people, brands, and businesses drive ROI on “Advocacy”, “Sentiment” and “Organic Propulsion” using various digital marketing tools and tactics

Sep 23, 2021, 10:57 AM IST

Radwan Elhag Hamoud shares the secret to building and scaling your venture in 2021

Radwan Elhag Hamoud has a fresh perspective on advertising as he realizes the future of marketing has gone digital. He has a unique ability to help businesses utilize social media marketing to their fullest potential. 

Aug 19, 2021, 18:58 PM IST

Patanjali ads unsubstantiated, misleading: ASCI

Advertising watchdog ASCI has once again pulled up yoga guru Baba Ramdev-promoted Patanjali Ayurved for running "misleading" ad campaigns that disparages competitors' products.

Jul 04, 2016, 18:54 PM IST

Global ad spend to reach $561 bn

The global advertising spend is expected to increase by 4.4 percent to $561 billion this year, with mobile being the prime driver of online growth going forward, says marketing intelligence firm Wa

Mar 25, 2016, 11:18 AM IST

Misleading Advertising : Advertisement standard Council of India

Many companies are now under ASCI radar for false proclamation of thier product and services .

Mar 07, 2016, 17:56 PM IST

Flipkart launches own ad platform with 50 brands

Brands including Yes Bank, L'Oreal, Micromax, Intel, Gillette, Datsun and Sony have signed up with Flipkart to launch their ad campaigns on the platform.

Mar 03, 2016, 18:12 PM IST

Twitter expands ads to reach users who don't log in

Twitter said on Thursday it was expanding its advertising to allow marketers to reach people who use the messaging platform without logging in.

Dec 10, 2015, 23:49 PM IST

HUL, Airtel, LG, others under ASCI scanner for misleading ads

Advertising industry watchdog ASCI upheld complaints against 87 advertisements in August including those of HUL, Airtel and LG terming them 'misleading'.

Nov 25, 2015, 19:54 PM IST

Internet advertising to drive global ad spend

It defines global spending as spending across the 12 biggest advertising markets worldwide.

Jun 22, 2015, 09:41 AM IST

Twitter, YouTube, Instagram work on stealth advertising

The quandary for those who run social networks is how to monetise activity on them without antagonising and thus losing users through distracting ads?

Apr 12, 2015, 10:54 AM IST

Hiring activity remains steady in Jan 2015: Survey

Online hiring activity in the New Year has started on a steady note and the optimism in the job market is likely to continue in coming months as well, according to a Naukri.Com report.

Feb 13, 2015, 13:29 PM IST