Centre tightens norms for celebrity endorsers; makes ‘material connection’ disclosure must
The Central government has tightened norms for endorsers, including celebrities and sports persons, as they are now required to make material connection disclosure and due diligence while endorsing in advertisements.
Jun 11, 2022, 16:00 PM IST
Ad spends growth to slip to Rs 1.08 lakh crore in 2022; digital set to pip TV
Spends on digital are forecast to grow 33 per cent to Rs 48,603 crore in 2022, after the 38 per cent growth in 2021.
Feb 15, 2022, 19:50 PM IST
Buy video ads in TV-like fashion on Facebook
Facebook said that broadcast advertisers should consider various factors when implementing TV ads on its mobile News Feed.
Apr 22, 2016, 15:55 PM IST
Internet advertising to drive global ad spend
It defines global spending as spending across the 12 biggest advertising markets worldwide.
Jun 22, 2015, 09:41 AM IST
Facebook to challenge Amazon soon?
Facebook is testing a new feature designed to let users buy products directly from ads and posts on its news feed.
Jul 20, 2014, 14:11 PM IST
