IKEA launches first small-format city store in Mumbai: In Pics
IKEA has opened its first small-format city store at Worli, Mumbai.
New Delhi: Swedish furniture giant IKEA has opened its first small-format city store at Worli on Thursday (December 8). The company said that the city store format allows IKEA to open smaller stores within smaller spaces available within urban space and makes it more convenient for the many customers to experience the IKEA offer.
Currently, IKEA, which is a part of the Ingka Group, has an online presence across Hyderabad, Mumbai, Bengaluru, Surat, Ahmedabad and Vadodara in India.
Peter Betzel, CEO and chief sustainability officer at IKEA India, said, "Today marks a major milestone as we add a new customer meeting point in Mumbai, our first omnichannel market for IKEA in India."
Betzel added that people can now visit the IKEA Worli City Store, Navi Mumbai store, shop online or buy their favourite and affordable products at the store, online or through the company's click-and-collect services.
IKEA small-format city store in Mumbai
The IKEA small-format city store in Mumbai will offer the entire IKEA range that includes about 8,000-9,000 products. The store is facilitated by a well-integrated digital and physical shopping experience.
Out of the 8,000-9,000 products available at the Worli City Store, customers will be able to take away 2,200 products directy from the stores while the rest will be home delivered.
IKEA small-format city store
IKEA small-format city store
IKEA small-format city store launch
"IKEA Worli City Store will attract and create many jobs and skilling opportunities to create a positive impact at many levels, plus pave the way for more companies to accelerate their investment plans in the state," said Aaditya Thackeray, Maharashtra Government Minister for Tourism and Environment.
IKEA small-format city store
The IKEA Worli City Store will become a landmark in the city as it is a big progressive step towards boosting the local economy and serving the home furnishing needs of Mumbaikars and Maharashtra, Thackeray added.
"Maharashtra has been one of the top-preferred investment destinations in the country and the government plays an integral role in enabling the 'ease of doing business' in the state,” he added.
