Apple users most satisfied; Xiaomi, Samsung lead in brand awareness: Survey

New Delhi: Smartphone has become part and parcel of our lives, as consumers are increasingly adapting to smart consumer tech devices to connect, collaborate, control, shop or socialise from the confines of home, according to a new CMR report published on Thursday. Among smartphone makers, Apple users are most satisfied while Realme is the most the most-recommended brand in India, according to the survey. 

"Today`s connected consumers are yearning for more democratised tech lifestyle experiences. To satisfy this consumer need, many smartphone brands have forayed into new consumer product segments. Of these, the smartphone brands that enjoy a strong brand salience amongst their users, are winning big on the consumer trust," said Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR.

"The high brand affinity and brand trust that some smartphone brands enjoy amongst consumers is translating into increased adoption of new consumer tech products from them," said Satya Sundar Mohanty, Head-Industry Consulting Group (ICG), CMR.