New Delhi: In a bid to counter JioPhone, Bharti Airtel on Monday joined hands with Celkon to offer a low cost bundled 4G smartphone at an "effective price" of Rs 1,349.
The `Celkon Smart 4G` (which has a current market price of around Rs 3,500) comes with a four inch touchscreen, dual SIM slots and FM radio. The Android powered 4G smartphone offers full access to all apps on Google Play Store, including YouTube, Facebook and WhatsApp.
The Celkon Smart 4G phone has a 4-inch touchscreen, dual SIM slots and FM radio.
The Android device has access to all apps on Google Play Store, including YouTube, Facebook and WhatsApp, Airtel said in a statement announcing its latest partnership with the Indian mobile device maker.
The phone comes bundled with a Airtel monthly pack of Rs 169.
The offer requires a customer to make a downpayment of Rs 2,849 for the 4G smartphone followed by 36 monthly recharges of Rs 169. The cash refund of Rs 500 can be availed after 18 months and an additional Rs 1,000 after 36 months - adding up to a total Rs 1,500 cash benefit.
Those who do not want the Rs 169 bundled plan will have the flexibility of doing recharges of any denomination and validity as per individual needs.
But the cash refund benefit will accrue only when recharges worth Rs 3,000 are made in the initial 18 months -- to claim the first refund instalment of Rs 500 -- and another Rs 3,000 in subsequent 18 months -- for second refund instalment of Rs 1,000 -- it explained.
Airtel said the ownership of the smartphone is completely with the customer and there is no need to return the device to Airtel/Celkon at any point to claim the cash benefit.
Mukesh Ambani-led Reliance Jio has already announced an Internet-enabled feature phone for a refundable deposit of Rs 1,500, and the incumbent operators are now lining up their own bundled offers to counter the offensive.
Vodafone India last week said it has partnered with mobile handset firm Micromax to launch a 4G smartphone at an 'effective price' of Rs 999.
With Agency Inputs
