New Delhi: Amid Covid-19, new limitations on public gatherings and motor travel appear to be unavoidable. The pandemic has considerably reduced physical campaigning by political parties in five states going to the polls namely Uttar Pradesh, Uttarakhand, Punjab, Goa and Manipur.
In view of this, political parties have increased their preparations for a digital pivot in order to have a stronger internet presence to be able to campaign more successfully.
Amber Swami, the BJP's IT Cell Convenor, is one such blue-eyed member of the party organization in western Uttar Pradesh.
"I believe in battling until the last ball is bowled, therefore I have urged my squad to be active until the assembly elections were completed," Amber Swami, the BJP's IT Cell Convenor, said.
"Amid this Covid-challenged election campaign, party candidates were finding it tough to reach out to the voters in the hinterland of Western UP. To make their job easier, these IT-enabled election war rooms are helping them address voters via a virtual medium. It also helps a candidate to find out real-time voter or cluster sentiment and last day voting tendency, which helps a candidate to find out where to focus ahead of the election date," he said.
He holds a Master of Business Administration (MBA) from the University of Glasgow and is known for his ability to quickly build up IT-enabled electoral war rooms. These battle rooms are controlled and operated by him.
Through his tech support, his war rooms assist BJP candidates in reaching out to their constituents.
He has also instructed his staff to continue active till the assembly elections are completed.
Uttar Pradesh, notably, has already voted in the first phase of the seven-phase polling on February 10. The last phase of elections will take place on March 7 and the votes will be counted on March 10.
