Chennai, May 02: One of India's leading two-wheeler
majors, the TVS Motor Company, has drawn up an ambitious road
map for 2004-05 to cross the one million mark in motorcycle
sales, a top executive of the company said here today.
"It will be breakthrough year for us as we will achieve
the one million mark in sales of motorcycles in the fiscal',
Venu Srinivasan, chairman and managing director of TVS Motor
Company, told pressmen after launching 'TVS Victor GLX-125', a
power and style oriented 125 cc motorcycle, targetted at the
executive segment.
He said the sales projections included 2.5 lakh units of
100 cc Centra, four lakh units of Victor, 2.5 lakh units
of Max and the balance coming from 'Fiero' sales.
Venu Srinivasan said the company would introduce the
Max four-stroke vehicle in August this year. The projected
sales figures included this category also.
Replying to a question, he said his company thought that
this was 'not the right time' to introduce five-geared
vehicles in the market.
To a question on penetration of other markets in the
country, he said plans were afoot to promote branding,
advertising and other 'on ground' activities to push up sales.
The new TVS Victor GLX 125 four-stroke comes with the
revolutionary variable timing intelligent (VTI) engines and is
designed for urban customers, who are looking for both fuel
economy and performance. The engine has been developed
in-house. The new bike is available both in drum brake and
disc brake versions.
Bureau Report
