Zeenews Bureau
Mumbai, March 20: Production house Pritish Nandy Communications Ltd (PNC) has struck a Rs 18 bn ($45 mn) deal with DQ Entertainment (DQE), one of the world`s top most animation, VFX and gaming companies, to co-develop and co-produce six animation movies over the next four years. The deal is considered to be one of the most expensive deals in the animation industry.
PNC chairman, Pritish Nandy stated that both the companies would later jointly chalk out plans and the budget to be allotted to each of these six movies. `The movies will be in both animation and live action. Each project will be announced separately and all of them shall be released globally,` Nandy told reporters.
Last May, PNC had signed a five-movie deal with Motion Pixel Corporation (MPC), a Florida-based animation company that has its animation studios, Estudio Flex, in Costa Rica.
The PNC-MPC deal envisaged that all the five movies would be 3-D animated full-length Bollywood variety of movies with Indian and international actors. Nandy said, “ The first of these movies was now in the final stages of production”.
DQE too had entered into a similar agreement with content creation and distribution company Percept Picture Company (PPC) to produce three animation films with an estimated of Rs 100 crore ($25 million). Two will be mythological films and one will be a Bollywood masala flick.
Bureau Report
