New Delhi, Jan 16: It is not only cricket that
Australia is taking on India but also at the current Auto Expo
being held in the Capital.
Twenty three models have been flown into India from
Australia especially to man an auto stall. Dressed in
sparkling red mini skirts in the cold Delhi winter, they sure
are attracting a lot of attention.
While the mantra for the many foreign car companies at
the Auto Expo seems to be to `go local`, Czech carmaker Skoda
wanted to give an international feel to their stall by
bringing in Australian models.
"The client wanted to give an international feel to their
products and wanted models from Australia to add more glamour
to their products since Australia is known for its cultural
amalgamation," says Samta Budhiraja of TIC, a marketing firm
which has brought down the models. TIC also has seven other
clients in Auto Expo.
So what one gets at the Skoda stall besides of course
stylish cars including the new `Fabia`, the latest Skoda car
to get launched in India, is fine example of Australian
beauty.
While Australians are known to be cricket crazy, the
girls bright up with mere mention of Bollywood rather than
Ponting or even Yuvraj Singh.
Bureau Report
