Kolkata, May 11: Canon India Pvt Limited, Indian subsidiary of leading it digital imaging company Canon Singapore Pvt Limited, is targeting 30 per cent share of
digital cameras, photo scanners and inkjet printers market.
Alok Bharadwaj, director and GM, consumer imaging and information division, of Canon India, told reporters at a news conference here today that the company, which clocked a
revenue of Rs 62 crore in 2003, is aiming at a revenue of Rs 102 crore from selling consumer imaging products in the country.
He said that the company was looking at a overall revenue growth of 18 per cent in the current financial year at Rs 270 crore.
The company is aiming to increase the share of digital cameras in the overall camera market. Currently, analog cameras account for 97 per cent of the market.
Bharadwaj claimed that canon worldwide had already beaten Sony in terms of market share in digital camera segment. While Canon's market share was 14.9 per cent, Sony's was at 13.9 per cent.
Bureau Report
