Here's what Akshay Kumar has to say about film industry promoting each other’s films!

New Delhi: A lot of Bollywood stars are stepping forward to promote each other’s films these days. Recently, Bollywood actors like Ranveer Singh and Salman Khan also took to social media to talk about Akshay Kumar's upcoming release 'Rustom'.

The 48-year-old hunk believes that this is how B-Town is showing its unity. “It’s not a new way to promote the film. It’s their greatness that they have uploaded the videos. It also shows the unity in our film industry,” Akki told Hindustan Times.

'Rustom' is scheduled to release on August 12 this year. The Tinu Suresh Desai also features Ileana D'Cruz, Arjan Bajwa and Esha Gupta in key roles.