‘Transformers’ sequel tramples on Box Office

Los Angeles, June 28: The ‘Transformers’ sequel was well on its way to becoming the biggest hit of the year so far after selling a better-than-expected USD 126 million in tickets during its first three days at the North American box office, distributor Paramount Pictures said on Saturday.

"Transformers: Revenge of the Fallen," a follow-up to the smash robot hit of 2007, is on course to challenge the seemingly impregnable five-day opening record of USD 203.8 million set last year by Batman sequel, "The Dark Knight."

The biggest movie of the year so far is "Star Trek," which has grossed USD 244 million in seven weeks of release across the United States and Canada.

A clearer picture of "Transformers"` trajectory will emerge on Sunday, when the Viacom Inc-owned studio issues sales estimates for the weekend. Earlier in the week, Paramount had conservatively forecast a five-day haul in the USD 130 million to USD 150 million range. But industry pundits countered that a tally of at least USD 175 million was more likely. The film reportedly cost about USD 200 million to make.

The USD 126 million figure covers sales for Wednesday through Friday. The film earned USD 60.6 million on its first day, breaking the old record for a Wednesday release of USD 44 million set by "Harry Potter and the Order of the Phoenix" in 2007. It fell just short of the all-time single-day record of USD 67 million, set last year on a Friday by "The Dark Knight."

The "Transformers" sequel earned USD 36.7 million on Friday. Nine movies have made more than that on a Friday, but that was their first day of release.

The film also opened worldwide on Wednesday, but got an early start last weekend with a No. 1 bow in Britain and No. 2 in Japan behind a local release.

The first ‘Transformers’ was the third-biggest film of 2007 in North America, ending up with USD 319 million. It opened on the Monday before the July 4 holiday, so comparisons are difficult. They have plenty in common though: director Michael Bay reunites with young stars Shia LaBeouf and Megan Fox. Robots rampage across the landscape, and things explode.

Critics were mildly favorable toward the first film, but mostly appalled by the sequel, according to Rotten Tomatoes, a web site that analyzes reviews.

Bureau Report

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