Zee Media Bureau
New Delhi: Online marketplace Snapdeal, has partnered with Tata Housing, to sell premium and luxury residential apartments online.
The company also announced its largest transaction worth Rs. 1.1 crore within hours of commencing sale of premium and luxury apartments by Tata Housing.
Speaking about the growth of the category and the partnership with Tata Housing, Amit Maheshwari, Vice President Fashion, FMCG and Real Estate, Snapdeal said, “Snapdeal aims to become the most trusted channel for customers to buy apartments online. Since the launch of the real estate category, we have focused on forging alliances with some of the most trusted names in the real estate industry like Tata Housing to provide range of housing options to our ever-expanding customer base in a hassle-free and trusted manner. Snapdeal offers an effective and economical channel for Tata Housing to reach the target group across India. Tata Housing is synonymous with quality and trust, something that we value highly. The success of the real estate category is a reinforcement of our commitment to create life-changing experiences for our buyers and sellers.”
Speaking of the alliance, Spokesperson at Tata Housing said “Boisar has witnessed a significant growth in the economic activity post the launch of our first value and affordable housing project. We are confident of replicating the success of our earlier project by creating a new landmark in Boisar that would enhance the lifestyle of its residents at an affordable cost. This project is located close to Mumbai and is an excellent investment opportunity as the MMR is expanding with a large scale growth plan of the government.”
To further assist home buyers, Snapdeal is also exploring alliances for providing options of site visit facility and documentation service. As a result, customers will get the best price and end to end support in the buying process on Snapdeal across projects.
