Apple CEO Tim Cook talks about the new Apple Watch during an Apple event on Monday, in San Francisco.
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Varieties of the new Apple Watch Sport are photographed in the demo room. Pre-orders for the Apple Watch start April 10. The device costs $349 for a base model, while a luxury gold version will go for $10,000.
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Event attendees get a look at varieties of the new Apple Watch on display in the demo room.
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Apple's Kevin Lynch discusses the Apple Pay feature of the new Apple Watch.
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Apple CEO Tim Cook explains the features of the new Apple Watch during an Apple event.
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Members of the media and Apple guests get a look at the new Apple Watch and new MacBook.