Zee Media Bureau
New Delhi: The Enforcement Directorate will look into complaints of predatory prices on goods sold by Flipkart after traders alleged that the e-commerce giant resorted to unfair trade practices.
Commerce and Industry Minister Nirmala Sitharaman had earlier acknowledged that government has received many complaints from traders on Flipkart's massive discount sale on last Monday that raked in Rs 600 crore on a single day.
Flipkart's 'Big Billion Day' sale on October 6, that offered steep discounts on various products, has raised concerns among small and big traders that such campaigns would badly affect players in the traditional retail market.
In recent times, many e-commerce portals have been coming out with steep discount sales.
Flipkart has said that its 'Big Billion Day' sale saw 1.5 million people shopping at its portal. It also claimed that products worth over Rs 600 crore were sold in just 10 hours under the scheme.
Earlier, Confederation of All India Traders (CAIT) demanded a probe into the business model and trade practices of e-commerce companies to find out how they are offering huge discounts during the ongoing festive season.
The traders' body also alleged that such discount sales amounts to predatory pricing and urged the government to take necessary steps to control the same.
