Zee Media Bureau
New Delhi: India's leading telecommunications service provider Bharti Airtel's WAP (Wireless Application Protocol) portal - One Touch Internet has been accredited as the ‘Best Mobile Service/ Application of the Year for consumers’ in the category of Best Mobile Services.
A press release by Airtel informed that the company was awarded at the prestigious GSMA Global Mobile Awards 2015 in Barcelona.
Bharti Airtel has operations in over 20 countries across Asia and Africa.
Launched in November 2014, Airtel’s One Touch Internet is a specially designed portal that has witnessed a total of about 53 million page views/hits within 4 months of its launch, the release stated.
It makes internet discovery easy for first-time users by being a single point destination for the uninitiated internet users on Airtel prepaid to see, try and buy a host of popular services (including social networking, videos, online shopping and travel bookings) through free tutorial videos and trial packs – all with just one touch.
The GSMA Global Mobile Awards jury has adjudged the portal as an innovative situation built to overcome a very clear market adoption barrier and a well recognised customer need – executed simply and with multiple options for first time mobile internet users, Airtel said in the release.
Airtel has also been honoured at the Global Mobile Awards earlier when its ‘myairtel app’ was acknowledged as the ‘App of the Year’ in the category of the ‘Best Application using Network APIs’ in the year 2013.
