Shanghai: After news of the project first began making headlines in October, a new crowdfunding campaign launched Thursday has confirmed plans to bring a Pepsi-branded phone to the market.
The Pepsi Phone P1 is a mid-range 4G handset with 5.5-inch HD display, with 2GB of RAM, and a 13 to 15-megapixel camera. It also features fingerprint scanning identification.
Straight out of the gate the crowdfunding campaign has raised more than USD 120,640 within a day of being launched.
The fundraising goal is set for about USD 470,000 by December 3.
No word on whether or not there are plans to launch the phone outside China.
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