Asus Zen Festival: 3 smartphones to be launched today

The three new smartphones are the ZenFone 2 Deluxe, ZenFone Selfie and the ZenFone laser.

Zee Media Bureau

New Delhi: Taiwanese handset maker Asus is going to launch three new smartphones along with other products at the Zen Festival kickstarts in the national capital on Thursday.

The three new smartphones are the ZenFone 2 Deluxe, ZenFone Selfie and the ZenFone laser.

"We are serious about the Indian market which is growing tougher day by day and that is why we want to do something different. We will showcase more products and share their prices at the Zen Festival," Asus managing director Peter Chang had earlier said.

The company is targetting the India market three-way -- at the selfie-crazy people, the lower price band and at the same time, trying to play a flagship killer.

The new Deluxe will not only have a 4GB RAM unit, which Asus was the first to introduce, but is also expected to be sleeker and will come with a crystal miracle design on the back panel. The ZenFone 2 Laser will come with a laser auto-focus and will be an upgrade over the first generation ZenFone.

With Agency Inputs

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