Mumbai: Japanese car major Nissan Thursday launched its second offering from the Datsun family with an under-4 metre compact family wagon Datsun Go + in a price range of Rs 3.79 lakh to Rs 4.61 lakh, ex-showroom Mumbai.
The company had launched the first edition of the century-old model Datsun Go ten months ago and has so far sold only 12,000 units, which is much below its target.
The seven-seater new Datsun is expected to give a tough fight to Maruti and Hyundai's entry level models.
The 1.2 litre petrol engine-powered Datsun Go + comes in four variants - D, D1, A & T and five colour options.
Nissan India president Guillaume Sicard said the pre-launch booking has been beyond expectation as it could receive 100 booking deposits and more than 5000 hot leads.
However, he refused to set a sales target for the new car saying this is against the company's policy.
"Even without the car being launched and price announced, people lapped up the Datsun Go + with 100 definitive bookings and over 5000 hot leads, wherein we have fixed appointments with prospective customers," Sicard said.
When asked about the localisation content in the car, which is being rolled out from its Chennai facility, Sicard said it's almost a local car with over 90 percent of the parts sourced locally.
Vincent Cobee, global head of Datsun, said, "this is our second model for this market in a span of one year and this confirms our commitment to this market.
"It delivers on our promise of making motoring more accessible and more attractive for customers and helping them realise their dream of car ownership. The car also opens up a completely new segment of sub-4 meter compact family wagon here," he said.
The 1.2-litre three-cylinder engined car offers 20.6 kmpl and is equipped with a compact, modern and highly-efficient engine and claims the lowest total cost of ownership amongst its competitors.
Nissan Motor India is a fully-owned subsidiary of Nissan Motor Co. Of Japan and was incorporated in 2005. Nissan, which enjoys around 3 per cent market share, now sells hatchback Micra, the sedans Sunny and Tenea, the Evalia MPV and the Terrano SUV.
Nissan announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun represents 80 years of accumulated Japanese car-making expertise.
