Mercedes-Benz, India's leading luxury automobile brand, maintained its strong leadership position in the luxury car market for the seventh year in a row. Mercedes-Benz increased its sales performance and shipped 11,242 units between January and December 2021. In 2020 Mercedes-Benz delivered 7,893 units; the low sales were recorded as the result of the pandemic. The sales record in 2021 recovered by 42.5% compared to the sales in 2020.
The sales volume can be credited to models like new A-class Limousine, E-Class LWB, S-Class luxury sedans, and the New GLA, GLC, GLE and GLS SUVs. The LWB E-Class and GLE lead the sales chart among these models. The LWB E-Class continues to remain the single highest-selling model for Mercedes-Benz in 2021, followed by the GLC luxury SUV.
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In 2022, Mercedes-Benz reiterates its electric ambition in India and will launch the first-ever all-electric luxury sedan, the EQS for Indian customers. Over the course of the year, the company will also commence the local production of this luxury EV in India. As a part of its product offensive for the Indian customers in 2022, Mercedes-Benz will launch new S-Class Maybach and EQS along with many other offerings from the AMG portfolio.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India, commented, “We are excited with our performance that entailed sales recovery and increased our market share, in a year that was largely unprecedented and posed multiple challenges to the industry. We successfully excited the market with regular product introductions and earned customers’ confidence with our new business model- Retail of the Future.”
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